Stock Photos

If a picture is worth a thousand words, then finding the right picture is critical to your message.

This article will explain why you need to use photos, what kinds to use, and where to find them.

Why Include Photos

We live in a visual world. In fact, “65% of learners are visual and 90% of the information that comes to the brain is visual” (source). It’s quite clear that photos capture a reader’s attention much quicker than words on a screen.

We’ve also become conditioned to skim text, quickly glossing over for the main idea. Including images in a post helps the reader slow down and take in more information.

Additionally, posts with images get 120% more engagement than average posts, and they get 94% more views than those without.

What Photos To Use

First off, you need permission to use someone else’s photography. So unless you’ve taken the photo yourself, you’ll need to double-check permissions on the photo. Never use someone’s photo or graphic without explicit permission; not only is it morally wrong, but you’ll also land us and yourself in legal trouble (you may be personally liable for damages).

That said, you’ll want to search for photos with a creative commons license. That means the owner has given permission for others to share, use, and build on their work. You can read more about creative commons here. You’ll also want to check if the owner requires attribution, in which case the page would feature something like, “This photo used with permission from XYZ.”

You’ll also want to find photos that are on-brand for One Thing Alone. Generally, we use photos that are soft and bright/airy, with a female protagonist in the image. You can find our brand kit here. 

These are the types of images we like to use:

 

Where to Find the Right Photos

More Resources: